Compare · For teams asking Claude about their marketing data

Keep asking Claude. Give it data it can trust.

Connecting Claude straight to your ad accounts works for quick checks. The questions finance and the board care about (spend against revenue, this quarter against last) need history, sources side by side, and one definition of every metric. Ingest adds that layer. Fully managed, zero engineering.

Setup A · Direct MCP

Claude calls each API, every time you ask

  1. Your sourcesMeta AdsGoogle AdsStripeCRM
  2. Nothing in betweenEach question re-pulls live APIs. Claude paginates, joins and defines metrics inside its own context window, then forgets.
  3. Claude via MCP
  4. AnswerCan shift from one ask to the next

Good for: quick checks inside one platform.

Setup B · Ingest + warehouse + MCP

Claude queries clean tables you own

  1. Your sourcesMeta AdsGoogle AdsStripeCRM
  2. IngestBuilds and maintains every pipeline
  3. Your warehouse or lakeTyped, deduplicated tables, with every source side by side
  4. Claude via MCP
  5. AnswerSame tables, same number

Built for: blended CAC, trends, and the numbers you report.

Same question, two setups

The questionDirect MCPIngest + warehouse + MCP
How did last week's campaign do?Works well. Live numbers from one platform.Works well, from the same tables every time.
What's our blended CAC across ads and revenue?Claude stitches separate API pulls together in its context. Hard to audit.One query over sources that already sit side by side.
Can we look back further than the API returns today?Only as far as each platform's API reaches on the day you ask.Rows already loaded stay in tables you own, so past pulls don't disappear.
Will we get the same number twice?Metric logic is re-derived every time you ask.One definition, kept in one curated table.
What about a source with no MCP server?Out of reach.Ingest builds and runs a connector for it, niche APIs included.

Signs it's time to add the layer

  1. 01You've added a second ad channel.
  2. 02Finance or the board wants blended CAC.
  3. 03Two people bring two different numbers to the same meeting.

Your data stays yours

Data lands in a warehouse or lake you own. Ingest runs the pipelines and keeps no copy.

No warehouse yet? Start small: your own S3 bucket, or a Postgres, DuckDB or MotherDuck database.

Start with one connector.

Point Claude at the tables it lands and ask the questions that matter.

Get started