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Google Tag Manager

Business software

Built when you ask for it

Sync Google Tag Manager containers, tags, and trigger data into your warehouse. Ingest builds this connector the first time a customer asks for it, then keeps the tables current in a data warehouse you own, on the schedule you choose.

The Google Tag Manager connector syncs your tag configuration data into analytics-ready tables in your data warehouse. Pull containers, tags, and triggers from the Google Tag Manager API, with Ingest handling auth, pagination, and retries so the tables stay current.

What you would get

Each of these arrives as its own table, kept current on the schedule you choose:

  • Containers
  • Tags
  • Triggers

How it gets built

  1. Choose Google Tag Manager when you set up a pipeline, with the warehouse it goes to and a schedule.
  2. Ingest reads Google Tag Manager's documentation, and you choose the tables you want.
  3. Ingest builds the connector and tests it against Google Tag Manager itself.
  4. A person at Ingest reviews and publishes it, and your pipeline starts on its own.

What you will need

OAuth2. Create an OAuth2 client or service account in Google Cloud Console with the tagmanager.manage.accounts / tagmanager.edit.containers scopes.

You enter it once, in a form in Ingest, and it is kept in a secret store set aside for your organization.

Questions

Does Ingest have a Google Tag Manager connector?
Not as a finished connector yet. Ingest builds it from Google Tag Manager's own documentation the first time a customer asks, tests it against the real service, and lists it once it passes.
Which warehouses can Google Tag Manager data go to?
Amazon S3, Google Cloud Storage, Azure Blob Storage, Apache Iceberg, Ingest Managed Lakehouse, MotherDuck, Postgres, Amazon Athena, Databricks, Redshift, BigQuery, ClickHouse, MySQL / generic SQL and Snowflake, in an account you own.
Do I need to write code?
No. Ingest builds, runs and maintains the connector. Someone with access to your warehouse connects it once, following a short guide.

Google Tag Manager API documentation: https://developers.google.com/tag-platform/tag-manager/api/reference/rest

Setting up the destination is its own short guide, one per warehouse or lake: Amazon S3, Google Cloud Storage, Azure Blob Storage, Apache Iceberg, Ingest Managed Lakehouse, MotherDuck, Postgres, Amazon Athena, Databricks, Redshift, BigQuery, ClickHouse, MySQL / generic SQL, Snowflake.

Other sources Ingest connects for SaaS teams: Asana, Jira, Airtable, Clockify, Facebook Ads, Frankfurter.

Request Google Tag Manager