Docs / Data sources / YouGov BrandIndex

YouGov BrandIndex

Business software

Built when you ask for it

Sync YouGov BrandIndex brand, metric, demographic, and wave data into your warehouse. Ingest builds this connector the first time a customer asks for it, then keeps the tables current in a data warehouse you own, on the schedule you choose.

The YouGov BrandIndex connector syncs your brand tracking data into analytics-ready tables in your data warehouse. Pull brands, metrics, demographics, and waves from the YouGov BrandIndex API, with Ingest handling auth, pagination, and retries so the tables stay current.

What you would get

Each of these arrives as its own table, kept current on the schedule you choose:

  • Brands
  • Metrics
  • Demographics
  • Waves

How it gets built

  1. Choose YouGov BrandIndex when you set up a pipeline, with the warehouse it goes to and a schedule.
  2. Ingest reads YouGov BrandIndex's documentation, and you choose the tables you want.
  3. Ingest builds the connector and tests it against YouGov BrandIndex itself.
  4. A person at Ingest reviews and publishes it, and your pipeline starts on its own.

What you will need

Session login (email + password). Requires an existing YouGov Platform account; full docs are gated behind customer login.

You enter it once, in a form in Ingest, and it is kept in a secret store set aside for your organization.

Questions

Does Ingest have a YouGov BrandIndex connector?
Not as a finished connector yet. Ingest builds it from YouGov BrandIndex's own documentation the first time a customer asks, tests it against the real service, and lists it once it passes.
Which warehouses can YouGov BrandIndex data go to?
Amazon S3, Google Cloud Storage, Azure Blob Storage, Apache Iceberg, Ingest Managed Lakehouse, MotherDuck, Postgres, Amazon Athena, Databricks, Redshift, BigQuery, ClickHouse, MySQL / generic SQL and Snowflake, in an account you own.
Do I need to write code?
No. Ingest builds, runs and maintains the connector. Someone with access to your warehouse connects it once, following a short guide.

YouGov BrandIndex API documentation: https://api.brandindex.com/

Setting up the destination is its own short guide, one per warehouse or lake: Amazon S3, Google Cloud Storage, Azure Blob Storage, Apache Iceberg, Ingest Managed Lakehouse, MotherDuck, Postgres, Amazon Athena, Databricks, Redshift, BigQuery, ClickHouse, MySQL / generic SQL, Snowflake.

Other sources Ingest connects for SaaS teams: Asana, Jira, Airtable, Clockify, Facebook Ads, Frankfurter.

Request YouGov BrandIndex