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Snowplow

Business software

Built when you ask for it

Sync Snowplow data structure, tracking plan, and event specification data into your warehouse. Ingest builds this connector the first time a customer asks for it, then keeps the tables current in a data warehouse you own, on the schedule you choose.

The Snowplow connector syncs your event pipeline configuration data into analytics-ready tables in your data warehouse. Pull data structures, tracking plans, and event specifications from the Snowplow Console API, with Ingest handling auth, pagination, and retries so the tables stay current. This covers Snowplow's management APIs only — collected event data itself flows directly into your own warehouse or destination, never through a Snowplow-hosted retrieval API.

What you would get

Each of these arrives as its own table, kept current on the schedule you choose:

  • Data structures
  • Tracking plans
  • Event specifications

How it gets built

  1. Choose Snowplow when you set up a pipeline, with the warehouse it goes to and a schedule.
  2. Ingest reads Snowplow's documentation, and you choose the tables you want.
  3. Ingest builds the connector and tests it against Snowplow itself.
  4. A person at Ingest reviews and publishes it, and your pipeline starts on its own.

What you will need

API Key ID + API Key exchanged for a 24-hour JWT (Bearer). Generate an API Key ID/Key in Console under Settings > Manage organization > API keys.

You enter it once, in a form in Ingest, and it is kept in a secret store set aside for your organization.

Questions

Does Ingest have a Snowplow connector?
Not as a finished connector yet. Ingest builds it from Snowplow's own documentation the first time a customer asks, tests it against the real service, and lists it once it passes.
Which warehouses can Snowplow data go to?
Amazon S3, Google Cloud Storage, Azure Blob Storage, Apache Iceberg, Ingest Managed Lakehouse, MotherDuck, Postgres, Amazon Athena, Databricks, Redshift, BigQuery, ClickHouse, MySQL / generic SQL and Snowflake, in an account you own.
Do I need to write code?
No. Ingest builds, runs and maintains the connector. Someone with access to your warehouse connects it once, following a short guide.

Snowplow API documentation: https://docs.snowplow.io/docs/event-studio/programmatic-management/

Setting up the destination is its own short guide, one per warehouse or lake: Amazon S3, Google Cloud Storage, Azure Blob Storage, Apache Iceberg, Ingest Managed Lakehouse, MotherDuck, Postgres, Amazon Athena, Databricks, Redshift, BigQuery, ClickHouse, MySQL / generic SQL, Snowflake.

Other sources Ingest connects for SaaS teams: Asana, Jira, Airtable, Clockify, Facebook Ads, Frankfurter.

Request Snowplow